Color Psychology- How Does It Work?

Colors, like features, follow the changes of the emotions. – Pablo Picasso

The concept of color psychology is a hot topic in the areas of marketing, art and design. colors are a powerful force in our lives and determine our moods, feelings and behaviours. The perceptions on the colors are highly subjective. But there are some color effects that have a universal meaning.

While, warm colors are found on the red side of the color spectrum and induce feelings of warmth and comfort; cool colors are found on the blue side of the spectrum.

Chromotherapy is an ancient form of therapy that uses colors to heal. For example,

• Red color stimulates body and mind by increasing circulation.
• Yellow color stimulates the nerves and purifies the body.
• Orange color is used to heal the lungs and thereby, increase the energy levels.
• Blue color soothes pain.
• Indigo alleviates skin.

Color Psychology

The color of the clothes we wear, the color of the room we sit in, the color of the our company logo, all affect how we feel in the presence of a particular color. Let’s understand psychology better!

The Color White

White color signifies purity, innocence and cleanliness. Also, this color imparts a sense of space and neutrality to the people. In some cultures and societies, white color is worn for the purpose of mourning.

The Color Black

Black color marks authority, power and strength. Black color is also regarded as a sign of evil. Some communities wear black to mourn a death.

Also Read: Understanding Colors For Web Designing

The Color Red

Whenever love is talked about, the color that comes to our mind is the color red. This color reveals the characteristics of love, romance, excitement and intensity. It also denotes the feelings of warmth and comfort. The red color also symbolises life. But sometimes, it grabs attention and signal about any danger.

The Color Yellow

Yellow color betokens laughter, happiness and optimism. The brightness of the color seeks a lot of attention by standing out from its surroundings. But at the same time, it is very refreshing and have a stimulating effect that makes you feel energised.

The Color Green

There is green all around us. Therefore, the green color represents growth, money and fertility. It pleases the eyes of people and calms them in the most suitable way. Most importantly, green color is also known to symbolise harmony and tranquility.

The Color Blue

The serenity of the sky is marked by the color blue. Blue color signifies wisdom, truth and loyalty. A person wearing a blue garment can be identified as a focused being.

The Color Purple

Purple color corresponds to royalty and sophistication. The most exotic things in the world are purple in color. It also marks the presence of spirituality. This color is often used to spark a sense of creativity as it is a mixture of blue and red.

The Color Brown

The barks of the trees are brown in color. Therefore, brown color symbolises nature. In addition to that, it also implies reliability and friendship.

The Color Pink

According to color psychology, pink color induces the feelings of love and romance. But unlike the red color that represents intensity and excitement, pink color signifies love while being gentle and calm. Also, it has an uplifting effect on the mood by making you feel happy and optimistic.

Hope you find this guide useful. Happy Reading!